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Configure Mailchimp integration

Turn your Laylah contacts into a powerful marketing database with Mailchimp integration. You'll gain in efficiency, precision and impact, while simplifying your Email campaign management.

Integration with Mailchimp lets you send mass e-mails to your customers directly from your Laylah contact list.

Thanks to the labels added to your Laylah contact files, you can easily create targeted mailing groups in Mailchimp.

Once integration is activated, your contact list is automatically synchronized with Mailchimp. Any changes in Laylah (additions, deletions, updates) are reflected in your Mailchimp account in real time.

Configure Mailchimp integration

  1. Log in to your Mailchimp account in the same browser you use with Laylah.  Leave the Mailchimp tab open.
  2. In Laylah, click on Data, then on Integrations.
  3. Follow the authentication steps to connect the two platforms.

🎉  Et voilà ! It's as simple as that.

Particularities of integration

  • Only "Person" contacts with an e-mail address are synchronized.
  • Synchronized fields are:
    • First and last name
    • Primary e-mail address (or first address, if none is defined as primary)
    • Date of birth
    • Tags
  • Any modification made to these fields (name, date of birth, labels) automatically triggers an update in Mailchimp.
  • If a contact is deleted in Laylah, it will also be deleted in Mailchimp.
  • On the other hand, contacts deleted in Mailchimp are not deleted in Laylah.

Please note:

The integration does not retrieve information on recipient behavior (e.g., opens, clicks) or subscription status. This data must be consulted directly in Mailchimp.